Privacy Policy

Effective Date: September 28, 2026
Last Updated: October 17, 2026

Desert Bloom Pilates & Boutiques LLC ("Desert Bloom," "we," "us," or "our") values your
privacy. This Privacy Policy explains what personal information we collect, how we use and
share it, and the choices you have when you visit our website, use our online booking tools, visit
our studio and boutique in Mesa, Arizona, or otherwise interact with us (together, our
"Services"). By using our Services, you agree to the practices described in this Privacy Policy.
This Privacy Policy is part of our Terms of Service.
1. Information We Collect
Information you provide to us:
• Contact information, such as your name, email address, phone number, and mailing
address
• Account information, such as your login details and date of birth
• Payment information, such as your card details and billing address, which are collected
and processed by our third-party payment processors. Desert Bloom does not store your
full card number.
• Purchase and booking history, such as classes attended, packages, memberships, and
boutique purchases
• Health and fitness information you choose to share, such as injuries, physical limitations,
pregnancy, or other information you provide on intake forms, liability waivers, or directly
to an instructor
• Emergency contact information
• Communications you send us, such as emails, texts, messages, reviews, and survey
responses
• Referral information, such as the name of a friend you refer or who referred you
Information we collect automatically:
• Device and usage information, such as your IP address, browser type, pages viewed, and
how you arrived at our website
• Information collected through cookies, pixels, and similar technologies, as described in
Section 5
Information from other sources:
• Booking and class platforms such as Mariana Tek (Xplor) and ClassPass, when you book
with us through those services
• Social media platforms, when you interact with our pages, tag us, or message us
2. How We Collect Information
We collect information through:
• Website forms, including contact, newsletter, and event sign-up forms
• Account setup on our website or integrated booking tools
• In-studio intake forms, liability waivers, and check-in
• Booking and payment platforms (e.g., Mariana Tek, ClassPass, Wix Forms)
• Cookies, analytics, and tracking tools (e.g., Google Analytics)

• Email, text message, phone, and social media communications with us
3. How We Use Your Information
We use your information to:
• Create and manage your account
• Book and manage classes, private sessions, workshops, and events
• Process payments, memberships, and automatic renewals
• Help instructors provide a safe class experience and adjust for injuries or limitations
• Send booking confirmations, reminders, waitlist updates, and account notices
• Send marketing emails and texts, where permitted and with your consent
• Run promotions, referral programs, and ambassador programs
• Provide customer support and respond to your questions
• Understand how our website is used and improve our website and Services
• Maintain the safety and security of our studio, website, and community
• Comply with legal obligations and enforce our Terms of Service

4. Health Information
Information You Share With Us
Any health or fitness information you share with us, such as injuries, conditions, or pregnancy,
is used only to help keep you safe and to tailor your class experience. It is shared only with the
instructors and team members who need it. We do not sell it or use it for marketing. Desert
Bloom is not a healthcare provider, and the information you share with us is not protected health
information under HIPAA. Please share only what you are comfortable sharing and what helps us
support you in class.
Workout Metrics in Our App (Apple Health and Health Connect)
Our mobile app offers an optional Workout Metrics feature. If you enable it and grant
permission through Apple Health (HealthKit) on iOS or Health Connect on Android, the app
reads health and fitness data, such as heart rate and calories burned, solely to display workout
metrics for your classes.
This data is accessed and processed on your device. It is not transmitted to, stored, or retained by
Desert Bloom or our app provider. We do not sell this data, share it with third parties, or use it for
advertising, marketing, or data mining.
You can turn off Workout Metrics or revoke the app’s access at any time in the permission
settings for Apple Health (Settings > Health > Data Access & Devices on iOS) or Health
Connect on Android.
Our use of information received from Health Connect complies with the Health Connect
Permissions policy, including the Limited Use requirements. Our use of information received
from Apple HealthKit complies with Apple’s App Store Review Guidelines for HealthKit data.

The terms in this subsection apply specifically to health and fitness data accessed through the
Workout Metrics feature. If you do not use our app or do not enable this feature, no data is
collected from Apple Health or Health Connect.

5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to operate the site, remember your
preferences, understand how visitors use the site, and measure the performance of our marketing.
These may include analytics tools such as Google Analytics and advertising tools offered by
social media platforms such as Meta (Facebook and Instagram).
You can control or delete cookies through your browser settings, although some parts of our
website may not work properly without them. You can opt out of Google Analytics by installing
the Google Analytics Opt-out Browser Add-on, and you can manage ad preferences in your
social media account settings. Our website does not currently respond to "Do Not Track"
browser signals.
6. Email and Text Message Communications
You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in
any marketing email. You will still receive transactional messages about your account, bookings,
and purchases.
If you opt in to text messages, you may receive booking confirmations, class reminders, account
notices, and promotional messages. Message frequency varies. Message and data rates may
apply. Reply STOP to opt out at any time or HELP for assistance. Consent to receive marketing
texts is not a condition of any purchase.
We will not share or sell your mobile phone number or text messaging opt-in consent with third
parties or affiliates for their own marketing purposes.
7. How We Share Your Information
We do not sell your personal information. We share your information only as described below:
• Service providers who help us operate our business, such as booking and scheduling
platforms, payment processors, website hosting, email and text messaging providers, and
analytics providers. These providers may use your information only to perform services
for us.
• Booking partners such as ClassPass, when you book with us through their platform
• Advertising and social media platforms, through cookies and pixels on our website, to
measure and improve our marketing
• Legal and safety purposes, when required by law, subpoena, or court order, or when
necessary to protect the rights, property, or safety of Desert Bloom, our clients, or others
• Business transfers, if Desert Bloom is involved in a sale, merger, or transfer of all or part
of our business
• With your consent or at your direction
Our small business retail partners do not receive your personal information from us unless you
ask us to share it.
8. Third-Party Services
We use third-party platforms, including but not limited to:
• Mariana Tek (Xplor)

• ClassPass
• Wix and Wix Forms
• Google Analytics
• Payment processors (e.g., Stripe or similar)
• Social media platforms (e.g., Instagram and Facebook)
These platforms have their own privacy policies and data handling practices, and we encourage
you to review them. We are not responsible for the privacy practices of third parties.
9. Photos and Video
We may take photos or video in the studio and at events for use on our website, social media, and
marketing materials. If you prefer not to be photographed or recorded, please let a team member
know and we will honor your request. You may also ask us at any time to remove a photo or
video of you that we have posted.
10. Data Retention
We keep your personal information for as long as your account is active or as needed to provide
our Services, and afterward as needed to comply with legal, tax, and accounting obligations,
resolve disputes, and enforce our agreements. Signed liability waivers may be retained for a
longer period for legal purposes. When information is no longer needed, we delete it or make it
anonymous.
11. Security
We use reasonable administrative, technical, and physical measures to protect your personal
information. However, no method of transmission over the internet or electronic storage is 100%
secure, and we cannot guarantee absolute security. Please keep your account login information
confidential. If a data breach affects your personal information, we will notify you as required by
Arizona law and other applicable laws.
12. Your Choices and Rights
You may:
• Access, update, or correct your account information at any time through your account or
by contacting us
• Request a copy of the personal information we hold about you
• Request that we delete your personal information, subject to information we must keep
for legal or business purposes
• Opt out of marketing emails and texts as described in Section 6
• Ask us not to photograph or record you
To make a request, email us at info@desertbloomarizona.com. We may need to verify your
identity before completing your request, and we will respond within a reasonable time.
13. Residents of Other States
Depending on where you live, you may have additional privacy rights under your state's laws,
including California. To the extent those laws apply to Desert Bloom, you may have the right to
know what personal information we collect, request deletion or correction of your information,
and opt out of certain sharing. We will not discriminate against you for exercising any privacy
rights. To submit a request or ask a question, contact us at info@desertbloomarizona.com.

14. Children's Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal
information online from children under 13. Minors may participate in classes or events only with
the consent of a parent or legal guardian, who provides any necessary information on the minor's
behalf. If you believe a child under 13 has provided us with personal information online, please
contact us and we will delete it.
15. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated
policy on this page and update the "Last Updated" date above. If we make significant changes,
we may also notify you by email or through our website. Your continued use of our Services
after changes are posted means you accept the updated policy.

16. Contact Us
If you have questions or concerns about this Privacy Policy or your personal information, please
contact us:
Desert Bloom Pilates & Boutiques LLC
1350 S Gilbert Rd, Suite C1
Mesa, Arizona 85204
Email: info@desertbloomarizona.com
Phone: 602-531-5500